As a child of the 80s, I grew up with the personal computer and internet revolutions. I've been tinkering with them for a large part of my life, and as such technology has always been an integral part of who I am.
I graduated with a BA in Fine Art from Rutgers University with a dual concentration in graphic design and photography, both with digital inclinations. My professional career began in the design industry, where I became increasingly interested in how design informs digital marketing, as well as the converse.
Though primarily focused on technical SEO, I have acquired broad range of SEO competencies. I am a firm believer in a holistic approach to SEO, focused on answering user questions through cohesive technical execution, data-informed content strategy, and search diversification across non-traditional and evolving search platforms.
Search Engine Optimization
Strategy and Analytics
HTML and CSS
More about my past
Google AdwordsSpring 2015 (Expected)
Currently training to take Google Adwords certification exam, to better integrate with PPC team.
Google AnalyticsSpring 2015 (Expected)
Currently training to take Google Analytics Individual Qualification exam, to reinforce self-taught Analytics knowledge.
Conductor SearchlightFall 2014
Certified in Conductor Searchlight search insight platform, utilized to track success of organic search campaigns.
Rutgers University - CamdenSpring 2007
B.A. in Fine Arts- Dual Concentration Photography and Design Minor in Art HistoryArt Students League - Student Government Representative Teaching Assistant - Digital Photography II Research Assistant - Rodin in American Art Technical Assistant - Fine Arts Slide Digitization Initiative International Studies - Landscape Photography in Scotland
Razorfish Healthware - Technical SEO ManagerDecember 2013 - Present
Technical analyst providing technical support across large pharmaceutical and healthcare clients. Led projects focused on UX integration, analytics integration, mobile optimization, and leverging of semantic concepts.
Webimax.com - Internal ConsultantAugust 2012 - November 2013
Internal consultant providing strategic support to project management team, across Webimax's entire portfolio of clients. Responsible for process development and testing. Led efforts focused on penalty removal, international process development. Provided consulting team with design and graphical support.
Webimax.com - Project ManagerFebruary 2011 - August 2012
Project manager managing a diverse portfolio of SEO clients across varied industries and regions, including international markets in the UK, Germany, Sweden, and Australia. Responsible for managing all aspects of the campaign, from content to technical analysis.
Webimax.com - SEO DeveloperMarch 2011 - January 2011
SEO Developer ensuring optimal accessibility and indexability of a variety of brand sites,
Spectrum Marketing - Graphic DesignerJune 2007 - March 2011
Graphic artist responsible for creation and recreation of client designs, as well as readying client work, for printing through a variety of output processes. Also tasked with design of internal marketing materials, including digital assets.
What can I do
Executes a broad range of digital marketing strategies, from content to technical. International strategy experience. Cross-disciplinary exposure to IT, UX, Creative, Analytics, Content, Social, and Inbound Marketing teams.
Tech SEOfuture proof optimization
Performs technical SEO analyses on a variety of platforms, ensuring crawler accessibility and proper indexation of the site. Knowledge of current and evolving technical standards, such as semantic optimization and mobile compliance.
UX/Designintegrated user experience
Experience developing data-driven insights through use of Google Analytics, Google Webmaster Tools, Adobe Omniture, SEMRush, and Conductor Searchlight. Proficient with customization and reporting principles across these platforms.